Mobile App Installs Overtake Facebook and Instagram

by Michael Levanduski In the Mobile App Advertiser Trends Report from Kenshoo, it was reported that Facebook and Instagram are seeing major increases in mobile app install ads. Mobile apps are a massive market, and it continues to grow every day. With most people already using smart phones, and those who aren’t are moving in that direction quickly, it is no surprise that this is such a hot area.Read the full article