Social media marketing lessons from my grandfather, the plumber

By Mark Schaefer “Social media marketing changes everything.” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years. Here’s a marketing lesson from my grandfathe ...Read the full article

Social media lessons from my grandfather

Mark Schaefer describes his biggest social media business lessons from his grandfather, a plumber