The Most Powerful Way to Persuade

by Jerod Morris
He’d been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech. With a Wednesday article deadline looming, on Monday morning he had nothing but the few beads of sweat forming on his brow. Those were something at least, so he didn’t wipe them away.Read the full article