The Ultimate Guide To Ultimate Word Guides

by Aaron Orendorff
“All I need is a sheet of paper and something to write with,” penned the 19th century German philosopher Friedrich Nietzsche, “and then I can turn the world upside down.” Eugene Schwartz – easily the best copywriter of the 20th century – put it like this: “Five to ten words will make up about 90% of the value of your ad. If you are right, they may start a new industry.Read the full article