Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange

by David Cohen
Advertisers using Twitter’s MoPub mobile ad exchange can now customize their software-development kits to account for only the ad formats they wish to use. Elena Elfimova, who works on exchange product marketing for Twitter, announced in a blog post Thursday that Twitter introduced a modular SDK for iOS and Android applications, allowing publishers to focus on only their de ...Read the full article