Why Facebook embraced the ad network model

by Yuyu Chen
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, building an ad network that is a $1 billion business with 3 million advertisers and an undisclosed number of publishers, and it’s growing by rejecting many of the beliefs held sacred by the ad tech world. For one, Facebook Audience Network doesn’t use real-time bidding.Read the full article