Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

by Dillon Baker
When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release.Read the full article

Introducing 3V Advertising