Brands turn to WeChat influencers to reach Chinese consumers

by Yuyu Chen
If advertisers in the U.S. are unclear on how much to pay social media influencers, the landscape is even murkier in China, especially on the popular messaging app WeChat. WeChat has more than 762 million monthly active users, but the closed network is a hard nut to crack for many marketers. So influencers, called “key opinion leaders” over there, are a shortcut for brands to ...Read the full article