‘Buzz, noise and a little bit of bullshit’: Inside the weird world of Dmexco

Swap the French Riviera for Cologne; the rosé for beer and Wienerschnitzels; opulent yachts for gargantuan stands, dial up the ad tech, and you’ve got Dmexco. Dmexco, which wrapped up its two-day run yesterday, has transformed from a niche European ad tech trade show to a regular stop in the media world’s seemingly never-ending global circuit of gatherings.Read the full article