Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features

Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from Instagram in hopes of eliciting even more clicks. In the month after Instagram reformatted the call-to-action from a right-hand button to a full-widt ...Read the full article