Top 5 Most Common PPC Mistakes Beginners Make

I work with a lot of small businesses either just getting started in PPC or who simply just don’t have a lot of experience managing PPC accounts. With that said, I see a lot of the same mistakes being made over and over again. Here are the top five mistakes you should be careful of. Too much broad match Bidding heavily on broad match keywords is a common mistake I see when reviewing PPC accounts.Read the full article