Why Failing to Fact-Check Could Ruin Your Content Marketing

My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye. Whether it’s fine print on a Dr. Bronner’s soap label, a recipe, or an Instagram caption, I question the accuracy of everything I read. (Everything, that is, except The New Yorker.Read the full article

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