eMarketer Predicting Digital Ad Spend to Overtake TV This Year

by Michael Levanduski
PACEDm.com The trend over the past several years has been growth in both digital (online) ad spend, and television ads. The digital ad spend, however, has been out pacing TV ad growth, and slowly catching up. Everyone knew that eventually digital would pass TV ad spend in the US, but most people didn’t expect it to be until 2017 according to most recent predictions.Read the full article