How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

by Michael Boland
Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity. Disappointment stemmed from Apple’s failure to launch a VR product, or at least a blatantly obvious one (read: headset).Read the full article

Apple's New AirPods Ad - CONAN on TBS

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