Large marketers are winning in programmatic  (Here’s what you can do to stop them)

First, I’d like to thank Danny Sullivan, Pamela Parker and the Third Door Media team for giving me the privilege of sharing my expertise, wisdom and opinions with you. This is my first Marketing Land column, but I’ve written more than 500 columns over nearly 20 years, as well as four books, plus a lot of speaking at conferences, so you may already know me and my areas of inte ...Read the full article