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theverge.com - 36 readers - Just yesterday, Google updated its YouTube app for Android to make playback of the dreaded "vertical video" a better experience — if we can't escape it, we might as well get to see it fullscreen,...
adweek.com - 36 readers - People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same. Facebook's vertical video ads officially went live today on its flagship app one week after the company announced they were imminent.
adweek.com - 34 readers - Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common practice of using wide-angle landscape shots.