Unruly Rolling Out Holistic Emotional Measurement for Video Ads

by Michael Levanduski
PACEDm.com When creating video ads, few things are as important as being able to elicit an emotional response from the viewers. Unfortunately, it is not always as easy as companies would like to be able to get that type of response. Using focus groups and other testing mechanisms, companies have been able to improve the quality and effectiveness of their videos over the past few years.Read the full article