Why Lush Cosmetics thinks its can launch its own TV channel

Last week, Lush Cosmetics held its creative showcase. The quarterly unveiling of new products is usually limited to staff, but this time the two-day festival opened up to the public too. And this wasn’t the only change. Unlike other meetings, it featured seven film crews. Over two days, they fed Lush’s new app and online player with non-stop video content.Read the full article