AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results

by Greg Sterling
In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today AMP officially rolls out broadly in mobile search. Google’s Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the year. He reiterated that this does not represent a rankings change.Read the full article