Email Open Rates on Mobile Devices by Industry, 2Q16

Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian. The report was based on 2Q16 Experian data from the company's roster of business clients. Some 58% of all email opens it examined occurred on mobile phones or tablets (45% phones, 13% tablets) in 2Q16, a 14% increase from a year earlier.Read the full article