Filling an innovation void: Why Unilever is trying to buy innovation

by Tanya Dua
Unilever has announced its acquisition of Seventh Generation, a Vermont-based brand known for its eco-friendly cleaning products. The snapping up of Seventh Generation is the CPG giant’s latest attempt to broaden its brand portfolio and expand its reach in specific categories, coming on the heels of its acquisition of razor startup Dollar Shave Club earlier this summer and amid ...Read the full article