Four Steps to Lowering Your PPC Costs

"I turned off Google AdWords because the cost-per-lead was too high." That line from Neil Patel's blog post, "What Spending $66,372.09 on Paid Advertising Taught Me," featuring different pay-per-click (PPC) methods, still resonates after four years because it highlights a common problem: The pay-per-click model wants us to throw away a lot of cash.Read the full article