The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work with AdWords, but how we utilize it differs from advertiser to advertiser. The most successful advertisers, like the most successful people, are those who utilize existing resources in the most effective way.Read the full article