The Little-Known Segmentation Issue that’s Directly Affecting Your Brand’s Relevance

by Sherice Jacob
For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper relevance. The more relevant a brand is in a customer’s life, the more they’ll begin to look for ways to integrate it into their lifestyle. Of course, many point to segmentation as the easiest and fastest way to achieve that kind of relevance.Read the full article