Wendy’s got 300,000 views of guy making a burger on Periscope

by Tanya Dua
Turns out that hamburgers and influencers are a match made in heaven, at least as far as live streaming goes. Wendy’s learned this recently when it used Periscope from its pop-up food truck in a farmer’s market at Daley Plaza in Chicago. The live stream gave viewers a behind-the-scenes look into how the fast-food chain makes its “baconator” burger from the food truck, netting ...Read the full article