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wsj.com - 10 readers - Twitter obtained the global rights to stream 10 of the National Football League’s Thursday night games, a bid to move from the periphery to the center of live events by leveraging the most popular U.S. sport.
wsj.com - 5 readers - Twitter Inc. has scored a live-streaming deal with the National Basketball Association that will for the first time broadcast original programming created exclusively for the social media company.
fortune.com - 3 readers - Yahoo used some clever tricks to inflate the number of people who supposedly watched its big NFL stream on Sunday.
adage.com - 4 readers - Sports now accounts for 37% of broadcast TV spend, pouring $8.47 billion into the Big Four's coffers.
forbes.com - 7 readers - The Mouse House makes a big move to become a player in streaming digital sports content. Meanwhile, baseball's owners will get a new revenue stream that is not subject to MLB's revenue-sharing agreement.
variety.com - 3 readers - Disney is paying $1 billion for a 33% stake in Major League Baseball’s BAMTech streaming-media unit, and with the investment ESPN is planning to launch a new “multi-sport” subscri…