‘Brands need to have more dimensions’: Unilever CMO Keith Weed on marketing in transition

by Tanya Dua
Unilever has been in the news for its recent innovation shopping spree, snapping up Dollar Shave Club earlier this summer and Seventh Generation just this week. But that wasn’t the focus of CMO Keith Weed’s keynote session today at the Transition conference, a two-day event by marketing platform Percolate.Read the full article

Free the Kids - Dirt is Good

Who spends more time outside, a child… or a maximum-security prisoner? Watch this film to find out. This video looks inside the mind’s of prison inmates to find out exactly how much their outdoor time means to them. The ‘Free the Kids’ campaign is brought to you by Dirt is Good, an initiative to get kids spending more time outside. Find out about the benefits of outdoor play for kids here: http://www.dirtisgood.com. ****************************** Subscribe to Persil on YouTube: https://www.youtube.com/PersilUK Like us on Facebook: https://www.facebook.com/persiluk/ Follow us on Twitter: https://twitter.com/persiluk Find us on Instagram: https://www.instagram.com/persiluk