‘Desktop is on the decline’: 70 percent of online retailer Boohoo’s traffic is now mobile

Boohoo, an online retailer for fast, affordable, fashion, has shifted to become mobile-first. Boohoo’s business is dependent on customers frequently checking in for new product launches. Five hundred new products debut on the site each week, with about 100 pieces available for each. The Boohoo team then responds to what’s selling well by adding more inventory to popular produc ...Read the full article