Facebook wants to show brands how its ads measure up against TV, others

On Wednesday Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitti-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain them in a way that makes sense. To that end, I chose sports as an analogy.Read the full article