Google will show AMP URLs before App deep link URLs in mobile results

by Barry Schwartz
Google will now have AMP trump App URLs in the Google mobile search results. That means if a web site has both AMP URLs enabled and also has a mobile app with Firebase App Indexing (formerly Google App Indexing), Google will show the user, even if they downloaded your app, the AMP URL over the deep link to the page within your app.Read the full article