The Role Of Employees In Brand Marketing

by John Rampton
What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand’s marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company: A little math hints at the potential. Suppose you’re a mid-sized company with a total of 5,000 followers altogether on Twitter, Facebook ...Read the full article