To Win Customers, Know Their “Job to Be Done”

by Jeff B. Copeland
To Win Customers, Know Their “Job to Be Done” September 21, 2016 - Posted by Jeff B. Copeland to CRM/ Local Marketing Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll “hire” your company to do it–if you can just figure out what the job is.Read the full article