Why the Performance Fee Model Is On Its Way To Extinction – Part 3

This article was originally published in PerformanceIn. Over the last few weeks we’ve looked at the history of the network performance fee model, why it’s problematic to advertisers and five trends that are quickly leading this model down the path of extinction. In this third and final post, we’ll look ahead and see what the future is likely to hold for performance fee struc ...Read the full article