Accelerated Mobile Pages (AMP) bust into Google search results

by Greg Sterling
Google told us in August that Accelerated Mobile Pages (AMP) would be entering the main mobile search results. Earlier this week, that happened and the rollout will be complete, globally, by the end of the year. While Google encourages developers and publishers to use the format, the company has made clear (at least for now) that AMPlification won’t affect search rankings.Read the full article