As Social Platforms Replicate Features, Where Should Brands Put Content?

As social media continues to evolve, each platform proves to serve a unique purpose in the sharing and branding paradigm. Instagram, the image-based platform, lets users show-off their personality in square frames. For brands, they are able to create followings, sponsor images and videos, etc. Snapchat is for ephemeral, real-time personal activity that isn’t exactly “post” ...Read the full article