Dark social dominates holiday sharing [RadiumOne data]

by Matt Mcgee
A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but videos, gift ideas, sales-related ...Read the full article