GeoBlocks offer more precise location targeting and analytics, says xAd

by Greg Sterling
Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence is a hot topic, most marketers have only limited understanding of the space and its implications for the whole of digital marketing. There are 20 (or more) companies now making similar-sounding claims about location targeting and analytics, ...Read the full article