Marriott looks for social buzz with upside-down hotel room

by Tanya Dua
Marriott is turning its hotel room upside down. This week in New York, the hotel chain unveiled the #MGravityRoom, an inverted room designed to showcase its modern new decor. The idea of the experiential marketing ploy is to highlight Marriott’s new room decor by turning one of its rooms upside down.Read the full article

Inside The Marriott Hotel Gravity Room l Digiday

Marriott Hotels has unveiled the #MGravityRoom — an interactive, inverted experience designed to showcase its modern new room design. The installation has a chair, a desk and a bed hanging from the wall on one side, so when guests walk in and take a picture, it appears as though they are on the room’s ceiling. VISIT us: LIKE us on FACEBOOK: FOLLOW us on TWITTER: FOLLOW our INSTAGRAM: