‘They don’t want to be a jack-of-all-trades’: WPP China CEO on the rise of Chinese brands

by Yuyu Chen
The notion of great ideas being handed down from western countries to emerging markets doesn’t hold true anymore, at least in China where local brands are growing while international conglomerates are struggling, according to Bessie Lee, CEO for WPP China. Now, with Chinese brands like Baidu, Huawei and Xiaomi taking the global stage, marketing is evolving in China.Read the full article