What Librarians Can Teach Marketers About Weeding Out ROT

Editor’s note: This article grew out of a post published on the Content Strategy Inc. blog May 16, 2016. Librarians can’t keep everything; bookshelves have only so much space. As books come in, books must go out. Librarians call the process of removing books from their collection “de-accessioning” or, more casually, “weeding.Read the full article