A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers

by Amy Gesenhues
Mergers and acquisitions are part of the every industry – from Walmart’s recent acquisition of Jet shaking up the e-commerce world, to big brands like Unilever buying The Dollar Shave Club, or Microsoft’s purchase of LinkedIn, giving the software giant a sizeable piece of the social media pie. When corporate giants like Walmart, Unilever and Microsoft buy well-recognized com ...Read the full article