Clorox’s CMO: ‘We are too slow, and we are trying very hard to move faster’

by Yuyu Chen
Sometimes, just getting everyone in the same room is progress. That’s the case for The Clorox Company, which now regularly brings together its brand management, consumer insights, data analysis and marketing communications teams together, discussing a new campaign with its creative agencies: FCB and McGarryBowen. Previously, only brand managers directly spoke with agencies.Read the full article