Confessions of a former viral publishing exec on the dark arts of follower bots

Publishing is still in the viral era, where content is made with sharing firmly in mind. In our latest confessions piece, where we trade anonymity for honesty, a former publishing exec for a well-known viral publisher reflects on the highs, the lows and the dark arts of viral publishing, and tells us the there’s still no proxy for scale. Excerpts lightly edited for clarity.Read the full article