Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

by Greg Sterling
v Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy. Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion.Read the full article