Looking for the trick

by Seth Godin
When you find a trick, a shortcut, a hack that gets you from here to there without a lot of sweat or risk, it's really quite rewarding. So much so that many successful people are hooked on the trick, always looking for the next one. SEO, for example, had plenty of tricks as it evolved, ways in which a few worked to get rankings and links without deserving them.Read the full article