Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

by Clare Mcdermott
As This Old Marketing approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. A handful of marketing contrarians have been predicting a spike for podcasting for a few years. While a steep climb hasn’t materialized, audio content is rising steadily in popularity year over year.Read the full article