Google brings store visits to Google Display Network, debuts cross-device retargeting

by Greg Sterling
Google is going all-in on location. From search (and now display ads) to store, Google is finding ways to close the loop. That’s because, when store visits and offline impact are captured and factored back into return on ad spend, the value of that spend goes way up — from 2X to more than 10X according to Google data.Read the full article