Google to roll out cross-device retargeting

by Ginny Marvin
In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss it during Advertising Week in New York City on Monday.Read the full article