How to Ruthlessly Cut Worthless Words from Your Sales Copy

by Beth Hayden
When you’re writing sales copy for your business, showing a little personality is a good thing. It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers. I write conversationally when I write copy, and so do a lot of other folks I trust and admire.Read the full article