Live Nation is selling concert tickets on Snapchat now

The definition of what Snapchat ads can do keeps expanding. Over the weekend, Live Nation, one of Snapchat’s first key partners for Live Stories, launched an ad campaign on the platform designed to drive the sale of tickets to an upcoming Ariana Grande tour. The spots, which appear for users browsing Discover content, feature a brief message from Grande, sealed with a kiss.Read the full article